Gamification: GE Case Study

Event app games can ensure attendees play an engaging, business-objective-based game that also achieves brand awareness for sponsors. It gets attendees engaged, motivated, and most of all, gets them to interact with the sponsor of the game. Attendees can play scavenger hunt type games where they answer questions about your sponsor, post photos of a sponsor booth, and win prizes. It’s fun, it’s really easy, and your sponsors will be hugely happy with the result.

GE chose to utilize our client challenge game for its event app to boost interaction and fun through a “Selfie-bration” theme. Attendees completed challenges such as “Taking a Selfie” and “Selfie-brate your QR Connections” by taking a picture with a fellow attendee. The winning player walked away with an iPad, GE walked away with a fun attendee experience, the attendees walked away interacting with sponsors and fellow attendees. It was a win, win, win and GE was thrilled.

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