While mobile apps are often associated with event engagement, forward-thinking associations are broadening their scope. Explore how a year-round membership app can cultivate daily engagement, driving recruitment and retention for your organization.
Understanding Member Needs
Membership entails more than just event participation. Ideally, associations need to maximize member engagement in order to meet the needs and expectations of its membership. Expecting an event to satisfy all the promised benefits and values of association membership is short-sighted and unrealistic.
Discover the multifaceted reasons members join associations and how a comprehensive mobile app addresses their diverse needs.
What motivates members to join your association?
While there are a variety of motivating factors driving membership, these are the top ten primary reasons we’ve observed firsthand:
1. Networking with peers in their field
2. Accessing specialized information and resources
3. Learning and implementing best practices
4. Pursuing continuing education opportunities
5. Attending conferences and industry events
6. Achieving certification and professional recognition
7. Advocating for shared interests and causes
8. Accessing industry publications and research
9. Enjoying discounts on products and services
10. Gaining prestige and affiliation with the association*
Meeting Member Expectations
Explore how a mobile app can cater to members’ top priorities, from networking opportunities and specialized information access to continuous learning and conference support.
Explore how TripBuilder Media increased member-to-member communications all 365 days of the year by downloading our NAIOP Washington chapter case study.
Enhancing Member Benefits
Discover how a mobile app extends the association’s offerings, providing value-added benefits like certification tracking, legislative advocacy tools, and access to publications and discounts.
Review more ways to increase engagement and enhance the member experience using a membership app by downloading our whitepaper, 10 Ways to Increase Member Engagement with a Mobile App.
Building an Engagement Structure
To establish lasting engagement habits, associations must leverage various channels beyond events. A year-round mobile app, like Mobile365, serves as a foundational tool, integrating communication and engagement strategies seamlessly.
Leveraging Additional Features
Beyond basic functionalities, delve into the additional capabilities of a membership app, such as revenue generation through sponsorships, robust analytics for informed decision-making, and comprehensive event management tools.
Expanding Association Services
Explore the diverse range of services a mobile app can offer, including job listings, leadership directories, committee management features, and seamless communication channels.
Embrace the transformative potential of a year-round membership app to elevate member engagement and drive organizational growth. With its versatility and comprehensive functionalities, a mobile membership app will prove to be the cornerstone of your association’s success.
To learn more about Mobile365, request your demo today!
*”Components in Membership Marketing Whitepaper,” Marketing General Inc.
