2018 will be an exciting year for associations. Members expect a lot from their association, be it more networking abilities or more personalized experiences. We’ve outlined what we believe will be hot for 2018. TripBuilder Media’s Mobile 365™ platform embraces these 2018 association trends and transforms the way your association engages and communicates all year long … all with just ONE Mobile App.
PERSONALIZATION IS KEY. ALL ASSOCATION MEMBERS ARE NOT CREATED EQUAL. Personalization is no longer just a goal in your approach to your audience, it’s a requirement. Members want experiences tailored to them … tailored to their interests, tailored to their affiliations, tailored to their type. Associations want the ability to segment their messaging so they can reach who they want, when they want. And sponsors want the ability to target their ad dollars at specific subgroups. Mobile technology can do all of the above and more.
HEALTHY NATIONAL-CHAPTER RELATIONS ARE CRUCIAL. STRONG NATIONAL-AFFILIATE RELATIONS IS VITAL TO A WELL RUN ASSOCIATION. Strong national-affiliate relations is vital to a healthy association. Collaboration between the national organization and chapter affiliates makes for a better member experience. National associations can use technology to increase that bond and create a seamless experience across the entire organization. Give your chapters a place where they can have chapter-specific information, chapter-specific events and chapter-specific discussions.
KNOWLEDGE DRIVES MEMBER ENGAGEMENT. ASSOCIATION STRENGTH INCREASES WHEN MEMBERS ARE FULLY INFORMED ON THE ISSUES FACING AN ORGANIZATION. Association members are vested in an organization if they can understand the major issues the organization faces, and discuss them with each other, and with leadership. Getting members invested is a huge driver of member retention, and association power. How can you engage your members on the issues that matter to you?
ROI IS A BIGGER FOCUS THAN EVER. ENGAGEMENT AND ECONOMIC ROI ARE ESSENTIAL. Non dues revenue generation is obviously a huge component to association strength. Your sponsors will pay a lot to get in front of the right audience. And they will pay even more if you can segment that audience so they can reach them at critical moments, and reach the right subgroups.
MOBILE LEARNING IS ON THE RISE. MOBILE LEARNING OPTIONS NEED TO BE A FOCAL POINT FOR ASSOCIATIONS. Webinars, seminars, training materials, newsletters and other handouts are crucial to the effective functioning of any association. The more your members know, the more vested they are in your organization. And the easier it is for them to access materials, the more likely they will make use of them. Assocations need a mobile platform to deliver these crucial materials. Additionally, Continuing Education is a huge part of the association experience. Associations need an easy way to track those credits.
ANALYTICS DRIVE BETTER DECISIONS. BETTER DATA IS CRUCIAL TO ASSOCIATION PROJECTIONS AND GROWTH. Data is a huge driver of assocation decision making. What publications are your members reading? What issues are they discussing? How did members like a particular speaker at a particular session? TripBuilder Media’s deep-dive Analytics and Reporting Tools give you powerful real-time data to address member engagement. If your data is drawn from a mobile app that members are using all year round it’s easier than ever to make the right calls.
TripBuilder Media’s Mobile 365™ platform embraces these 2018 association trends and transforms the way your association engages and communicates all year long … all with just ONE Mobile App. Contact us now to see how.
